Case Studies

Co Collection – Overview

CO needed to shift focus from retailers to direct to consumers as customers switched to shopping online across the luxury fashion market in 2020. The current website provided a lot of opportunity to drive organic traffic, and CO’s strong brand allowed us to activate a successful paid social strategy. This meant we were able to drive a significant uplift in both traffic and ROI for these channels in a short period of time.

Project

SEO & Paid Social

Client

CO

What We Did

Increased traffic and ROI

Challenges

  • Improve direct to consumer sales – compete with actual retailers (NAP, Matchesfashion, Nordstrom, Farfetch, MyThersa, Neiman, etc.)
  • Increase e-commerce revenue
  • Build brand awareness / increase audience
  • Build out paid media channels

Web Design

Photography

Solution

Full SEO development of the site, inclusive of:

    • Bespoke keyword research, page optimization and copy development through their ecomm catalog
    • Technical analysis – improving mobile site speed scores from 15/100 to 90/100 to improve conversions across all channels
    • Page optimization and content development throughout their ecomm catalog

Results

YOY (Year One)

Revenue: 301%
SEO Revenue: 360%+
Paid Social ROI: 350%+
CVR: 59%
Paid Search ROI (First 2 Months): 514%
35
Thousand

Theme Users

It takes a lot to be one of the most trusted themes on the market. Read more below why users keep coming back over and over again.

Horizontal Progress Bar

Web Design

70%

UI Design

85%

Video Editing

65%

Web Design

70%

UI Design

85%

Video Editing

65%

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